News Articles

The real value of a brokerage is how it “owns” the transaction and the relationship with the consumer.  And the key to long-term success as a brokerage is the ability to leverage that relationship into additional revenue using ancillary services.  Today, we'll be...

Are real estate brokerages becoming more or less profitable?  What direction is the brokerage business headed?  And what is the true value of a residential RE brokerage? (The answer is not what you'd expect).  In today’s article, we’ll go over these...

As a real estate broker, you're juggling A LOT of work. Whether it's helping agents, negotiating with vendors, contract closing and reviews or managing your own book of business, there's likely more than enough on your plate. Sound familiar? Now, you’ve most likely...

Last week, we shared a 5-step process to help you identify the biggest expenses within your brokerage. If you missed that, you can revisit it here. Today, we'll be introducing a decision-making process to help you decide which expenses to cut vs. keep. By following...

If you notice your brokerage’s expenses are higher than you’d like, three questions typically pop up: How do I identify those expenses? How do I tell if my expenses are trending in the right direction? What do I look for when comparing my expenses to previous years?...

Today, we'll be addressing an important question: How does the productivity of my agents compare to the general market and my direct competitors?  Answering this question will give you insights into where your strengths and weaknesses lie within the marketplace...

Buy the Numbers™ - The Personnel and Occupancy Expense Last week we learned that to increase the value of your brokerage by over $100,000+, cutting $3,000 in monthly expenses has the same effect as recruiting 32 new agents. (If you missed the edition, you can read...

You might get a kick out of this. But what do you think adds more value to a brokerage? Cutting $3,000 in monthly expenses or recruiting 32 new agents? Spoiler alert: They’re the same. Here's how it works. The Foundation NOTE: Any examples or mathematical calculations...